I'm Jaya, a writer and creative strategist in New York. I studied Science, Technology, and Society, and creative writing at Stanford.
I help teams figure out what they're trying to say, turning momentary attention into true interest. I work on voice, editorial, brand systems, and creative direction. Get in touch — jaya10@alumni.stanford.edu.
TV writing @ MTV Entertainment: episode descriptions and titles.
Strategy and communications for a 600-person design organization — AI Builders Week, the monthly Design Download, and weekly AI in Design communications.
30,000 readers, 25 contributors: helping designers shape compelling narratives from their technical processes.
Margins
MARGINS is a global streetwear pop-up. I wrote and directed an editorial feature: interviews with the creators, Rayouf Alhumedhi and Olivia Wang, alongside photography, logo exploration, and visual design.
Atlassian
Editorial lead for the Atlassian design blog: 30,000 readers, 25 contributors. Mainly, I helped designers shape narratives from their technical processes.
Atlassian
Strategy and communications for a 600-person design organization: AI Builders Week, the monthly Design Download, and programs that moved a design org from curiosity to fluency.
Independent
A visual script: a coming-of-age film about an outspoken high school student disturbed by the passive-aggression of the women around her.
01 — EXPLORATIONS
Poster
Style guidelines
Thesis
02 — THE SCRIPT
The visual script itself — story, setting, and the people in it.
03 — THE SITE
04 — THE CAKE
MTV Entertainment
TV writing at MTV Entertainment — episode descriptions and titles that captured plot, suspense, and drama.
Adamo is devastated when the boys fail to show up for him. DJ finally debuts his new song for his dad but worries about the feedback. Savannah invites Parker over for the first time but is blindsided by their conversation.
The boys plan a special trip for Adamo to Hilton Head for a weekend of beach, booze, and bold declarations. Parker struggles to contain his feelings for Katie and Juju makes big moves at Magic City.
JAYA SANDHU
Writer and creative strategist in New York — most recently at Atlassian, previously MTV Entertainment. jaya10@alumni.stanford.edu
Atlassian
Editorial lead, design blog · 2024–26
Ran the Atlassian design blog — 30,000 readers, 25 contributors. Edited and developed pieces with designers across the organization, helping them shape compelling narratives from their technical processes.
Atlassian
AI enablement, design organization · 2024–26
Strategy and communications for a 600-person design org — AI Builders Week, the monthly Design Download, and enablement programs that moved the org from curiosity to fluency.
MTV Entertainment
Unscripted series development · 2022
Wrote episode titles and descriptions — copy that captured plot, suspense, and drama for a national audience.
Quicken
Product marketing intern · 2021
Brand research with 1,000+ respondents and a focused marketing strategy for a key customer segment — positioning shaped by competitive analysis of fintech.
The Stanford Daily
Reporter · 2020–22
Reported on tech, public health, and campus news — covering panels and talks with the founders of Airtable and Stitch Fix and the Biden–Harris COVID-19 Advisory Board.
Stanford University
BA, Science, Technology & Society · Creative Writing